kdd75

SIGKDD(KDD) 2014 论文列表

Proceedings of the Eighth International Workshop on Data Mining for Online Advertising, ADKDD 2014, August 24, 2014, New York City, New York, USA.

Can Television Advertising Impact Be Measured on the Web? Web Spike Response as a Possible Conversion Tracking System for Television.

Brendan Kitts Michael Bardaro Dyng Au Al Lee Sawin Lee Jon Borchardt Craig Schwartz John Sobieski John Wadsworth-Drake

iPinYou Global RTB Bidding Algorithm Competition Dataset.

Hairen Liao Lingxiao Peng Zhenchuan Liu Xuehua Shen

Practical Lessons from Predicting Clicks on Ads at Facebook.

Xinran He Junfeng Pan Ou Jin Tianbing Xu Bo Liu Tao Xu Yanxin Shi Antoine Atallah Ralf Herbrich Stuart Bowers Joaquin Quiñonero Candela

The PlaceIQ Analytic Platform: Location Oriented Approaches to Mobile Audiences.

Juan M. Huerta Jonathan Lenaghan Steve Milton Kevin Brackney Amol Kapila Roman Shraga Rachit Srivastava Carmem Domingues Khoa Pham Eliza Chang Susan Zhang Evan Picard Alexandra Dango Ranqi Zhu

Pleasing the advertising oracle: Probabilistic prediction from sampled, aggregated ground truth.

Melinda Han Williams Claudia Perlich Brian Dalessandro Foster J. Provost

Multi-Touch Attribution Based Budget Allocation in Online Advertising.

Sahin Cem Geyik Abhishek Saxena Ali Dasdan

A Dynamic Pricing Model for Unifying Programmatic Guarantee and Real-Time Bidding in Display Advertising.

Bowei Chen Shuai Yuan Jun Wang