kdd84

SIGKDD(KDD) 2017 论文列表

Proceedings of the ADKDD'17, Halifax, NS, Canada, August 13 - 17, 2017.

Deep & Cross Network for Ad Click Predictions.

Ruoxi Wang Bin Fu Gang Fu Mingliang Wang

Profit Maximization for Online Advertising Demand-Side Platforms.

Paul Grigas Alfonso Lobos Zheng Wen Kuang-chih Lee

An Ensemble-based Approach to Click-Through Rate Prediction for Promoted Listings at Etsy.

Kamelia Aryafar Devin Guillory Liangjie Hong

A Practical Framework of Conversion Rate Prediction for Online Display Advertising.

Quan Lu Shengjun Pan Liang Wang Junwei Pan Fengdan Wan Hongxia Yang

Cost-sensitive Learning for Utility Optimization in Online Advertising Auctions.

Flavian Vasile Damien Lefortier Olivier Chapelle

Ranking and Calibrating Click-Attributed Purchases in Performance Display Advertising.

Sougata Chaudhuri Abraham Bagherjeiran James Liu

Optimal Reserve Price for Online Ads Trading Based on Inventory Identification.

Zhihui Xie Kuang-Chih Lee Liang Wang

Data-Driven Reserve Prices for Social Advertising Auctions at LinkedIn.

Tingting Cui Lijun Peng David Pardoe Kun Liu Deepak Agarwal Deepak Kumar

MM2RTB: Bringing Multimedia Metrics to Real-Time Bidding.

Xiang Chen Bowei Chen Mohan S. Kankanhalli

Anti-Ad Blocking Strategy: Measuring its True Impact.

Atanu R. Sinha Meghanath Macha Pranav Maneriker Sopan Khosla Avani Samdariya Navjot Singh

Attribution Modeling Increases Efficiency of Bidding in Display Advertising.

Eustache Diemert Julien Meynet Pierre Galland Damien Lefortier

Blacklisting the Blacklist in Online Advertising: Improving Delivery by Bidding for What You Can Win.

Yeming Shi Ori Stitelman Claudia Perlich