Rewards based on public loyalty program promote cooperation in public goods game

作者:

Highlights:

• Marketing loyalty programs are introduced into the public goods game.

• Make full use of the progressive system to enrich the current reward mechanism.

• Choosing appropriate reward thresholds and redemption rates is key to promoting cooperation.

• The introduction of public loyalty programs can cultivate and reward behavioral and attitude loyalty of citizens.

摘要

•Marketing loyalty programs are introduced into the public goods game.•Make full use of the progressive system to enrich the current reward mechanism.•Choosing appropriate reward thresholds and redemption rates is key to promoting cooperation.•The introduction of public loyalty programs can cultivate and reward behavioral and attitude loyalty of citizens.

论文关键词:Public loyalty program,Progressive reward,Reward redemption,Public goods game,Agent-based model

论文评审过程:Received 4 December 2019, Revised 6 February 2020, Accepted 23 February 2020, Available online 19 March 2020, Version of Record 19 March 2020.

论文官网地址:https://doi.org/10.1016/j.amc.2020.125180