Price and Quality Management with Strategic Consumers: Whether to Introduce a High or Low Product Variant

作者：

Highlights：

• Markdown only is not optimal for firms in most cases.

• Sometimes, the firm is best to simultaneous markup/markdown and upgrade.

• Firm’s strategies on price and quality are contingent on quality cost structure.

摘要

•Markdown only is not optimal for firms in most cases.•Sometimes, the firm is best to simultaneous markup/markdown and upgrade.•Firm’s strategies on price and quality are contingent on quality cost structure.

论文关键词：Pricing,Quality,Strategic consumer behavior,Product introduction

论文评审过程：Received 31 March 2020, Revised 12 June 2020, Accepted 12 July 2020, Available online 21 July 2020, Version of Record 21 July 2020.

论文官网地址：https://doi.org/10.1016/j.amc.2020.125541