Journal of Business Research（JBR ）的VOLUME 31, ISSUE 1论文列表

卷期号： Volume 31, Issue 1

发布时间： September 1994

卷期年份： 1994

卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/31/issue/1

Editorial Board

Extending brands with new product concepts: The role of category attribute congruity, brand affect, and brand breadth

Strategic inertia: The enduring impact of CEO specialization and strategy on following strategies

A model of reputation building and destruction

Cross-validation of the economic significance of factors in security returns

Adaptive selling: The role of gender, age, sales experience, and education

Advance notice of plant closings and firm value

The King and Summers opinion leadership scale: Revision and refinement

The effect of sociopolitical instability on the flow of different types of foreign direct investment

Family purchasing roles in Saudi Arabia: Perspectives from Saudi wives

Women & men in management: Gary N. Powell, Sage Publications, Newbury Park, CA. 1993

Special preconference prior to the American Academy of Advertising annual meeting, March 1995, Norfolk, Virginia