Journal of Business Research（JBR ）的VOLUME 32, ISSUE 2论文列表

卷期号： Volume 32, Issue 2

发布时间： February 1995

卷期年份： 1995

卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/32/issue/2

New industrial service development: Scenarios for success and failure

Preferences for single sourcing and supplier selection criteria

Special section on marketing strategies and the development process

Effects of cultural-context, gender, and acculturation on perceptions of work versus social/leisure time usage

Consumer acculturation processes and cultural conflict: How generalizable is a North American model for marketing globally?

Promoting imports from developing countries: A marketing perspective

Recent changes in the retailing of fresh produce: Strategic implications for fresh produce suppliers

Managerial perceptions of the adequacy of export incentive programs: Implications for export-led economic development policy

The internationalization process and marketing activities: The case of Brazilian export firms

Call for papers