Journal of Business Research（JBR ）的VOLUME 37, ISSUE 1论文列表

卷期号： Volume 37, Issue 1

发布时间： September 1996

卷期年份： 1996

卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/37/issue/1

Editorial Board

The interaction between price and long-run variables in a multinational brand market

Escalation and the diffusion of responsibility: A commercial lending experiment

Market segmentation based on age and attitude toward the past: Concepts, methods, and findings concerning nostalgic influences on customer tastes

On the front lines: Stress, conflict, and the customer service provider

Top-down versus bottom-up sales tactics effects on the presentation of a product line

Ownership structure, deregulation, and risk in the savings and loan industry

The role of affect in consumer satisfaction judgments of credence-based services