Journal of Business Research（JBR ）的VOLUME 44, ISSUE 1论文列表

卷期号： Volume 44, Issue 1

发布时间： January 1999

卷期年份： 1999

卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/44/issue/1

Special Issue on Service Marketing and Management: European Contributions

Excellence-Market Orientation Link: Some Consequences for Service Firms

Trade Fairs as Services: A Look at Visitors’ Objectives in Spain

Internal Marketing Role in Organizations: A Transaction Cost Perspective

Servicescapes: From Modern Non-Places to Postmodern Common Places

Observable Oral Participation in the Servuction System: Toward a Content and Process Model

Consumer Satisfaction with Services: Integrating the Environment Perspective in Services Marketing into the Traditional Disconfirmation Paradigm