Journal of Business Research（JBR ）的VOLUME 46, ISSUE 3论文列表

卷期号： Volume 46, Issue 3

发布时间： November 1999

卷期年份： 1999

卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/46/issue/3

Editorial

Does Relationship Marketing Pay? An Empirical Investigation of Relationship Marketing Practices in Hospitals

Asymmetrical Commitment in Business Relationships

Measuring and Modeling the Effects of Long-Term Buyer–Seller Relationships in Corporate Financial Services Markets

The Paradox of Unsatisfying but Stable Relationships—A Look at German Car Suppliers

International Industrial Marketing Interactions: Dyadic and Network Perspectives

Factors Influencing the Duration of International Buyer–Seller Relationships

Relationship-Based Competitive Advantage: The Role of Relationship Marketing in Marketing Strategy

Channel Network Change and Behavioral Consequences of Relationship Connectedness

Relationship Quality and Buyer–Seller Interactions in Channels of Distribution

Personal Bonding Processes in International Marketing Relationships

Relationship Marketing: Challenges for the Organization

Index