0148-2963

Journal of Business Research （JBR） - Volume 48, Issue 2 论文列表

点击这里查看 Journal of Business Research 的JCR分区、影响因子等信息
卷期号： Volume 48, Issue 2
发布时间： May 2000
卷期年份： 2000
卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/48/issue/2
本期论文列表
Advertised Reference Price Effects on Consumer Price Estimates, Value Perception, and Search Intention

An Exploration of The Meaning and Outcomes of a Customer-Defined Market Orientation

A Brand's Advertising and Promotion Allocation Strategy: The Role of the Manufacturer's Relationship with Distributors as Moderated by Relative Market Share

Marketing of a Financial Innovation Commercial Use of the Euro by European Companies Prior to Mandatory Adoption

Relationship of Firm Size, Initial Diversification, and Internationalization with Strategic Change

A Systematic Approach to Tourism Policy

Riding the Wave: Response Rates and the Effects of Time Intervals between Successive Mail Survey Follow-up Efforts