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Journal of Business Research （JBR） - Volume 50, Issue 2 论文列表

点击这里查看 Journal of Business Research 的JCR分区、影响因子等信息
卷期号： Volume 50, Issue 2
发布时间： November 2000
卷期年份： 2000
卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/50/issue/2
本期论文列表
Special Issue on the Marketing/Finance Interface

The Marketing/Finance Interface: Two Divergent and Complementary Views of the Firm

The Contribution of Changes in Advertising Expenditures to Earnings and Market Values

A Model to Explain Shareholder Returns: Marketing Implications

Advertising Agency Terminations and Reviews: Stock Returns and Firm Performance

Promotional Expenditures, Market Competition, and Thrift Behavior

The Interrelationship between Culture, Capital Structure, and Performance: Evidence from European Retailers

An Analysis of the Wealth Effects of Green Marketing Strategies

The Effects of Long-Term Debt on a Firm's New Product Pricing Policy in Duopolistic Markets

The Marketing–Finance Interface: A Relational Exchange Perspective

Alternative Profitability Measures and Marketing Channel Structure: The Franchise Decision

Marketing Strategy, Constituent Influence, and Resource Allocation: An Application of the Miles and Snow Typology to Closely Held Firms in Chapter 11 Bankruptcy