Journal of Business Research（JBR ）的VOLUME 52, ISSUE 1论文列表

卷期号： Volume 52, Issue 1

发布时间： April 2001

卷期年份： 2001

卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/52/issue/1

Developing and validating a multidimensional consumer-based brand equity scale

Customer satisfaction in industrial markets: dimensional and multiple role issues

Drivers and outcomes of parent company intervention in IJV management: a cross-cultural comparison

Strategic decision making in an intuitive vs. technocratic mode: structural and environmental considerations

Influencing R&D/marketing integration and the use of market information by R&D managers: intended and unintended effects of managerial actions

R&D mode choices in Central and Eastern Europe