Journal of Business Research（JBR ）的VOLUME 55, ISSUE 10论文列表

卷期号： Volume 55, Issue 10

发布时间： October 2002

卷期年份： 2002

卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/55/issue/10

Introduction to a special issue of JBR on Asian business research

Globalization and trends in international marketing research in Asia

International risk perceptions and mode of entry: a case study of Malaysian multinational firms

Researching managerial values: a cross-cultural comparison

Lessons learned in cross-cultural research of Chinese and North American consumers

Export promotion programs of Malaysian firms: an international marketing perspective

Service quality: gaps in the Malaysian telemarketing industry

Gender-role portrayals in Malaysian and Singaporean television commercials: an international advertising perspective