Journal of Business Research（JBR ）的VOLUME 57, ISSUE 8论文列表

卷期号： Volume 57, Issue 8

发布时间： August 2004

卷期年份： 2004

卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/57/issue/8

Editorial Board

Salesperson creative performance: conceptualization, measurement, and nomological validity

Manifestations and measurement of asymmetric brand competition

Asymmetric competitive reactions: likelihood and their determinants in retail gasoline markets

An advertising model for hierarchically structured markets: application to the automobile industry

Dynamics in consumer response to product unavailability: do stock-out reactions signal response to permanent assortment reductions?

The effect of horizontal alliances on firm productivity and profitability: evidence from the global airline industry

Supplier fairness as a mediating factor in the supplier performance–reseller satisfaction relationship

Measuring cultural adaptation on the Web: a content analytic study of U.S. and Japanese Web sites

Font appropriateness and brand choice

Introduction to the special section: Influence of culture on services

Cross-cultural mall shopping values and habitats: A comparison between English- and French-speaking Canadians

A cross-cultural investigation of the materialism construct: Assessing the Richins and Dawson's materialism scale in Denmark, France and Russia

Cross-cultural invariance of measures of satisfaction and service quality

The relationships among quality, value, satisfaction and behavioral intention in health care provider choice: A South Korean study