Journal of Business Research（JBR ）的VOLUME 60, ISSUE 2论文列表

卷期号： Volume 60, Issue 2

发布时间： February 2007

卷期年份： 2007

卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/60/issue/2

Editorial Board

Marketing research in different settings

The joint contribution of marketing and sales to the creation of superior customer value

Cognitive–affective model of consumer satisfaction. An exploratory study within the framework of a sporting event

Importance values for Importance–Performance Analysis: A formula for spreading out values derived from preference rankings

Exploring the role of food origin as a source of meanings for consumers and as a determinant of consumers' actual food choices

Assessments of country of origin and brand cues in evaluating a Croatian, western and eastern European food product

Application of the latent class regression methodology to the analysis of Internet use for banking transactions in the European Union

Information at tourism destinations. Importance and cross-cultural differences between international and domestic tourists

Assessing tourist behavioral intentions through perceived service quality and customer satisfaction

Airline liberalization effects on fare: The case of the Philippines

Culture's influence on leadership efficiency: How personal and national cultures affect leadership style