Journal of Business Research（JBR ）的VOLUME 60, ISSUE 6论文列表

卷期号： Volume 60, Issue 6

发布时间： June 2007

卷期年份： 2007

卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/60/issue/6

Editorial Board

Consumer personality and individual differences: Revitalizing a temporarily abandoned field

Toward a theory of motivation and personality with application to word-of-mouth communications

Personality determinants of online shopping: Explaining online purchase intentions using a hierarchical approach

The role of gender and personality traits in response to ads using violent images to promote consumption of sports entertainment

Beyond gender differences: Self-concept orientation and relationship-building applications on the Internet

Brand personality and human personality: Findings from ratings of familiar Croatian brands

Brand relationship quality and its value for personal contact

You are what you wear: Brand personality influences on consumer impression formation

Should I stay or should I go? Mood congruity, self-monitoring and retail context preference

Nostalgia in post-socialist Russia: Exploring applications to advertising strategy

Segmentation approaches in data-mining: A comparison of RFM, CHAID, and logistic regression