Journal of Business Research（JBR ）的VOLUME 61, ISSUE 1论文列表

卷期号： Volume 61, Issue 1

发布时间： January 2008

卷期年份： 2008

卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/61/issue/1

Editorial Board

Marketing research in Korea: Special joint issue of journal of business research and journal of the Korean academy of marketing science

What is SMS advertising and why do multinationals adopt it? Answers from an empirical study in European markets

Organizational memory influences new product success

Perceived controllability and service expectations: Influences on customer reactions following service failure

Culture, product type, and price influences on consumer purchase intention to buy personalized products online

Do early adopters upgrade early? Role of post-adoption behavior in the purchase of next-generation products

How investor behavioral factors influence investment satisfaction, trust in investment company, and reinvestment intention

Festivalscapes and patrons' emotions, satisfaction, and loyalty

Organizational characteristics and the CRM adoption process

Brand equity in hospital marketing