Journal of Business Research（JBR ）的VOLUME 61, ISSUE 10论文列表

卷期号： Volume 61, Issue 10

发布时间： October 2008

卷期年份： 2008

卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/61/issue/10

Editorial Board

Marketing communications and consumer behavior: Introduction to the special issue from the 2007 La Londe conference

Hope and self-regulatory goals applied to an advertising context: Promoting prevention stimulates goal-directed behavior

The path of least resistance: Regulatory resource depletion and the effectiveness of social influence techniques

Looking back at an experience through rose-colored glasses

Rest in peace? Brand-induced mortality salience and consumer behavior

When consumers love their brands: Exploring the concept and its dimensions

Gender-related wayfinding time of mall shoppers

Effectiveness of brand placement: New insights about viewers

Effect of self-congruity with sponsorship on brand loyalty