Journal of Business Research（JBR ）的VOLUME 62, ISSUE 3论文列表

卷期号： Volume 62, Issue 3

发布时间： March 2009

卷期年份： 2009

卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/62/issue/3

Editorial Board

Introduction: Special issue on advances in brand management

Brand defection in a business-to-business financial service

Interacting contributions of different departments to brand success

Brand extension feedback: The role of advertising

Brand relationships through brand reputation and brand tribalism

An ex-ante approach to brand capability valuation

Brand death: A developmental model of senescence

The owner's edge: Brand ownership influences causal maps

Investigating the service brand: A customer value perspective

Does brand meaning exist in similarity or singularity?

Antecedents of residents' city brand attitudes

An investigation of determinants of counterfeit purchase consideration

Co-creating brands: Diagnosing and designing the relationship experience

Towards an identity-based brand equity model