Journal of Business Research（JBR ）的VOLUME 62, ISSUE 4论文列表

卷期号： Volume 62, Issue 4

发布时间： April 2009

卷期年份： 2009

卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/62/issue/4

Editorial Board

A theory-based measure of acculturation: The shortened cultural life style inventory

Consumer cosmopolitanism: Review and replication of the CYMYC scale

Advertising time expansion, compression, and cognitive processing influences on consumer acceptance of message and brand

The effect of fit and dominance in cause marketing communications

Web site customer orientations, Web site quality, and purchase intentions: The role of Web site personality

Perceived quality, emotions, and behavioral intentions: Application of an extended Mehrabian–Russell model to restaurants

Transformational leadership, creativity, and organizational innovation

Knowledge stock, exploration, and innovation: Research on the United States electromedical device industry

Environmental performance and plant closure

Sources of variation in firm profitability and growth

Brand crises: The roles of brand familiarity and crisis relevance in determining the impact on brand evaluations