Journal of Business Research（JBR ）的VOLUME 64, ISSUE 9论文列表

卷期号： Volume 64, Issue 9

发布时间： September 2011

卷期年份： 2011

卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/64/issue/9

Editorial review board

Globalization, culture, and marketing strategy: Introduction to the special issue

Cosmopolitanism, individual-level values and cultural-level values: A cross-cultural study

Materialism through the eyes of Polish and American consumers

Culture and personal values: How they influence perceived service quality

Online consumer behavior: Comparing Canadian and Chinese website visitors

Culture and age as moderators in the corporate reputation and loyalty relationship

Brand origin and country of manufacture influences on brand equity and the moderating role of brand typicality

Parental responsiveness and adolescent susceptibility to peer influence: A cross-cultural investigation

Revisiting the substantiality criterion: From ethnic marketing to market segmentation

Multi-level framework of open source software adoption

Entrepreneurial orientation, management commitment, and human capital: The internationalization of SMEs in India

Development of intellectual property laws for the Russian Federation