Journal of Business Research（JBR ）的VOLUME 65, ISSUE 6论文列表

卷期号： Volume 65, Issue 6

发布时间： June 2012

卷期年份： 2012

卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/65/issue/6

Editorial Board

Scientific muddling: Decision making through a Lindblomian lens

Market strategy renewal as a dynamic incremental process

Designerly ways of muddling through

Entrepreneurship, muddling through, and Indian Internet-enabled SMEs

The internationalization process of SMEs: A muddling-through process

Muddling through and TV enterprising in Sweden

Customer information utilization in business-to-business markets: Muddling through process?

Service infusion as agile incrementalism in action

Organizational buying as muddling through: A practice–theory approach

Value creation by “muddling” in the B2B sector

A Lindblomian perspective on customer complaint management policies

Hedonistic rationality: Healthy food consumption choice using muddling-through

Green power electricity, public policy and disjointed incrementalism

Muddling through in innovation — On incremental failure in developing an engine

Decision-making's impact on organizational learning and information overload

Emergent technologies, network paradoxes, and incrementalism

Editorial: JBR Special issue on executional elements in advertising

Interactive TV advertising: iTV ad executional factors

Web advertising: Sexual content on eBay

Web advertising: The role of e-mail marketing

Print advertising: Executional factors and the RPB Grid

Print advertising: White space

Print advertising: Vivid content

Print advertising: Type size effects

Consumer perception of taboo in ads

Print advertising: Celebrity presenters

Radio advertising: Blip commercials