Journal of Business Research（JBR ）的VOLUME 65, ISSUE 10论文列表

卷期号： Volume 65, Issue 10

发布时间： October 2012

卷期年份： 2012

卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/65/issue/10

Editorial Board

Fashion marketing of luxury brands: Recent research issues and contributions

Between the mass and the class: Antecedents of the “bandwagon” luxury consumption behavior

Interpersonal effects on fashion consciousness and status consumption moderated by materialism in metropolitan men

Comparing the importance of luxury value perceptions in cross-national contexts

Impact of self on attitudes toward luxury brands among teens

Consumer enactments of archetypes using luxury brands

Purchase intention for luxury brands: A cross cultural comparison

Understanding luxury consumption in China: Consumer perceptions of best-known brands

Brand and country-of-origin effect on consumers' decision to purchase luxury products

Contributing clarity by examining brand luxury in the fashion market

Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand

From Armani to Zara: Impression formation based on fashion store patronage

Increasing customer equity of luxury fashion brands through nurturing consumer attitude

Exploring the Robin Hood effect: Moral profiteering motives for purchasing counterfeit products

Asymmetrical effects of past experiences with genuine fashion luxury brands and their counterfeits on purchase intention of each

Luxury fashion brand consumers in China: Perceived value, fashion lifestyle, and willingness to pay