Journal of Business Research（JBR ）的VOLUME 66, ISSUE 2论文列表

卷期号： Volume 66, Issue 2

发布时间： February 2013

卷期年份： 2013

卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/66/issue/2

Editorial Board

Introduction: thought leadership in brand management

The brand management system and service firm competitiveness

Internal branding: Franchisor leadership as a critical determinant

Building bank brands: How leadership behavior influences employee commitment

Rebuilding community corporate brands: A total stakeholder involvement approach

The role of brand logos in firm performance

Modeling mental market share

Downscale extensions: Consumer evaluation and feedback effects

Endorser age and stereotypes: Consequences on brand age

Brand communities embedded in social networks

Investigating the accuracy of self-reports of brand usage behavior

Improper use of endogenous formative variables

Problems with formative and higher-order reflective variables

Matching business strategy and CIO characteristics: The impact on organizational performance

Towards a theoretical framework of motivations and interactivity for using IPTV

Does family involvement increase business performance? Family-longevity goals’ moderating role in Chinese family firms

To influence or not to influence: External reference price strategies in pay-what-you-want pricing