Journal of Business Research（JBR ）的VOLUME 68, ISSUE 8论文列表

卷期号： Volume 68, Issue 8

发布时间： August 2015

卷期年份： 2015

卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/68/issue/8

Editorial Board

An evaluation of nonprofit brand image: Towards a better conceptualization and measurement

Network position and tourism firms' co-branding practice

Simple versus complex forecasting: The evidence

When simple alternatives to Bayes formula work well: Reducing the cognitive load when updating probability forecasts

Simple versus complex selection rules for forecasting many time series

The golden rule of forecasting: Objections, refinements, and enhancements

Picking profitable investments: The success of equal weighting in simulated venture capitalist decision making

Golden rule of forecasting: Be conservative

Forecasting new product trial with analogous series

Conservative forecasting with the damped trend

Is there a Golden Rule?

Forecasting intermittent inventory demands: simple parametric methods vs. bootstrapping

Is a more liberal approach to conservatism needed in forecasting?

Decomposition of time-series by level and change

Collective wisdom: Methods of confidence interval aggregation

Golden rule of forecasting rearticulated: Forecast unto others as you would have them forecast unto you

The bias bias

Relative performance of methods for forecasting special events

Improving forecasts using equally weighted predictors

Communicating forecasts: The simplicity of simulated experience

Improving forecasts for noisy geographic time series

Call for Papers on JBR Special Issue: Extracting Value from Investments in IT-Led Marketing Change

Call for papers on JBR special issue on the arts as sources of value creation for business: theory, research, and practice

Call for papers on JBR Special Issue on Big Data and Analytics in Technology and Organizational Resource Management