Journal of Business Research（JBR ）的VOLUME 68, ISSUE 12论文列表

卷期号： Volume 68, Issue 12

发布时间： December 2015

卷期年份： 2015

卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/68/issue/12

Editorial Board

Positive marketing: Introduction to the special section

Creating firm, customer, and societal value: Toward a theory of positive marketing

Doing well while doing good? An integrative review of marketing criticism and response

Does loyalty span domains? Examining the relationship between consumer loyalty, other loyalties and happiness

Because I'm worth it: The impact of given versus perceived status on preferential treatment effectiveness

Applying industry practices to promote healthy foods: An exploration of positive marketing outcomes

Relationship advertising: How advertising can enhance social bonds

Positive marketing: A new theoretical prototype of sharing in an online community

Macromarketing approaches to thought development in positive marketing: Two perspectives on a research agenda for positive marketing scholars

Agropecuaria Montelíbano

Agora Magazine speaks Spanish

Case method use in shaping well-rounded Latin American MBAs

Investigating marketing managers' perspectives on social media in Chile

Brand equity estimation model

Electronic tendering of pharmaceuticals and medical devices in Chile

Social sanctions or social relations? Microfinance in Mexico

Local responses to global challenges: Lessons from small economies

The satisfaction–place attachment relationship: Potential mediators and moderators

Swapping bricks for clicks: Crowdsourcing longitudinal data on Amazon Turk

When and how should retailers rationalize the size and duration of price discounts?

A dynamic view on secrecy management

Book essay on “leadership & cultural webs in organizations: Weaver's tales”

Consumption community commitment: Newbies' and longstanding members' brand engagement and loyalty

A bibliometric overview of the Journal of Business Research between 1973 and 2014

Asymmetric modeling of organizational innovation

Going green: How different advertising appeals impact green consumption behavior

‘Islamic’ consumers, markets, and marketing: A critique of El-Bassiouny's (2014) “The one-billion-plus marginalization”

A reexamination of the organizational slack and innovation relationship

Operationalizing and measuring individual entrepreneurial orientation using cognitive mapping and MCDA techniques

Call for Papers on JBR Special Issue:Family Firm Heterogeneity