Journal of Business Research（JBR ）的VOLUME 14, ISSUE 2论文列表

卷期号： Volume 14, Issue 2

发布时间： April 1986

卷期年份： 1986

卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/14/issue/2

Special section on Eastern European markets and marketing systems

Eastern European marketing systems and Western marketing research voids: A research agenda

Soviet marketing issues: A content analysis of Pravda

Multinational corporations in Eastern Europe: Welcome trade partners or unwelcome change agents?

Strategy constraints of Polish foreign-trade organizations

Prices of new and used automobiles in the Polish market: Centrally administered and free-market prices under conditions of scarcity

Dividend policy and capital market theory: A generalized error-components model approach

On peeking over the fence: Two books about marketing research, market analysis, and buyer behavior in higher education