Journal of Business Research（JBR ）的VOLUME 15, ISSUE 2论文列表

卷期号： Volume 15, Issue 2

发布时间： April 1987

卷期年份： 1987

卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/15/issue/2

Corporate risk philosophy for improved risk management

The dual role of informational social influence: Implications for marketing management

Assessing the impact of sales-force contents: An application

New brand names and inferential beliefs: Some insights on naming new products

An empirical comparison of alternative methods for principal component extraction

Bankers' responses to the ETC Act: Attitudes and the degree of international involvement