Journal of Business Research（JBR ）的VOLUME 17, ISSUE 1论文列表

卷期号： Volume 17, Issue 1

发布时间： August 1988

卷期年份： 1988

卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/17/issue/1

Editorial Board

Introduction

Comparing the results of nonmetric multidimensional scaling and principal components analysis

Scale forms and their impact on ratings' reliability and validity

Measuring corporate images: A review of alternative approaches

Estimation of structural equation models with qualitative manifest variables in marketing research by using latent structure analysis

Structural changes in the service industry

Personality variables and environmental attitudes as predictors of ecologically responsible consumption patterns

Generalized component analysis: An explorative method and its application to business research

The use of data analysis techniques by German market research agencies: A causal analysis

Evaluating promotional strategy effectiveness for a health care organization

Store image and the prediction of performance in retailing

Robustness of ordinal measures of competitive strategy variables employed in business research: A PIMS data-based analysis

Patronage behavior and managerial strategy