Journal of Business Research（JBR ）的VOLUME 20, ISSUE 1论文列表

卷期号： Volume 20, Issue 1

发布时间： January 1990

卷期年份： 1990

卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/20/issue/1

Editorial Board

Toward integration of marketing and organizational behavior in the service economy

Relationship approach to marketing in service contexts: The marketing and organizational behavior interface

Service encounters and service relationships: Implications for research

Governing customer-service organization exchange

On the quality of services in encounters: An agency perspective

Service quality improvement and control: A customer-based approach

Balance in service systems design

Internal marketing and organizational behavior: A partnership in developing customer-conscious employees at every level

Interdisciplinary study of service: Some progress, some prospects