Journal of Business Research（JBR ）的VOLUME 20, ISSUE 2论文列表

卷期号： Volume 20, Issue 2

发布时间： March 1990

卷期年份： 1990

卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/20/issue/2

Contemporary research on consumer and business social values

Advertising, propaganda, and value change in economic development: The new cultural revolution in China and attitudes toward advertising

Consumer values in West Germany underlying dimensions and cross-cultural comparison with North America

Social values, A.I.O., and consumption patterns: Exploratory findings

Organizational structure of values

Achievement and affiliation motivation: Changing patterns in social values as represented in American advertising

Impact of gender, hierarchial position, and leadership styles on work-related values

Adding meaning to values by directly assessing value-benefit relationships

Environmental attitudes and knowledge: A comparison of marketing and business students with other groups

Value congruency: The case of the “socially responsible” firm

Social values and salespeople's effort: Entrepreneurial versus routine selling