Journal of Business Research（JBR ）的VOLUME 21, ISSUE 2论文列表

卷期号： Volume 21, Issue 2

发布时间： September 1990

卷期年份： 1990

卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/21/issue/2

Differences between nonrespondents and refusers in market surveys using mixed modes of contact

Pollution control revenue bond sales and public utility share prices

Wholesale operations and vendor evaluation

Perceptual biases in affirmative disclosures in print ads: Practical and public policy implications

The wealth effects of corporate lawsuits: Pennzoil v. Texaco

Celebrity spokesperson and brand congruence: An assessment of recall and affect

Patronage behavior and retail strategic planning: on the cutting edge!