Journal of Business Research（JBR ）的VOLUME 22, ISSUE 2论文列表

卷期号： Volume 22, Issue 2

发布时间： March 1991

卷期年份： 1991

卷期官网： https://www.sciencedirect.com/journal/journal-of-business-research/vol/22/issue/2

Special issue: Examining the structure of personal values and consumer decision making

A role-theoretic approach to product symbolism: Mapping a consumption constellation

Means-end chains: Connecting products with self

Consumers' evaluative structures in two ethical situations: A means-end approach

Means-end based advertising research: Copy testing is not strategy assessment

Exploring the nature of linkages between consequences and values

Personal values and gift-giving behaviors: A study across cultures

Why we buy what we buy: A theory of consumption values

Of time, activity, and consumer behavior: An essay on findings, interpretations, and needed research

Value orientations of new-age elderly: The coming of an ageless market