The technology acceptance model and the World Wide Web

摘要

The technology acceptance model (TAM) proposes that ease of use and usefulness predict applications usage. The current research investigated TAM for work-related tasks with the World Wide Web as the application. One hundred and sixty-three subjects responded to an e-mail survey about a Web site they access often in their jobs. The results support TAM. They also demonstrate that (1) ease of understanding and ease of finding predict ease of use, and that (2) information quality predicts usefulness for revisited sites. In effect, the investigation applies TAM to help Web researchers, developers, and managers understand antecedents to users' decisions to revisit sites relevant to their jobs.