A study on decision factors in adopting an online stock trading system by brokers in Taiwan

摘要

With the influence of the Internet booming and global competition expanding, E-Commerce (EC) is receiving considerable attention worldwide. Currently, most people in this new era are thinking about whether or not EC could bring unlimited business opportunities and new competitive advantages. Among all EC applications, Internet-based stock trading is really one of the best ways to understand the attraction and popularity of EC. The purpose of this paper is to figure out the decision factors that affect the brokers in Taiwan in adopting an online stock trading system. This study had scrutinized 16 factors that are related to affect brokers' decision in adopting an online stock trading system. Further, the results from this research also indicate that five decision factors significantly distinguish the adopters from the non-adopters in terms of the brokers' decision to adopt a stock trading system. In addition, this study provides some useful suggestions and/or implications for the academician, government, and practitioners in the area of online stock trading.