An exploratory study of the selection of communication media: The relationship between flow and communication outcomes
作者:
摘要
This study examined how two communication media (e-mail and instant messaging) affected communication outcomes; and, more specifically, how these two media influenced the relationship between flow experience and communication outcomes. An experiment was conducted on a college campus using 94 student subjects. Communication outcomes were collected using a questionnaire. Data were analyzed using MANCOVA (multivariate analysis of covariance) and discriminant analysis. Playfulness was used as a covariate. The analysis showed that the e-mail group appeared to have higher communication quality and effectiveness. A significant relationship was found to exist between flow and communication outcomes when the communication medium was e-mail; but no significant relationship was found to exist when the communication medium was instant messaging. Playfulness, a covariate, affected the relationship between the media type and communication outcomes.
论文关键词:E-mail,Interactive messaging,Instant messaging,Media richness theory (MRT),Flow,Communication outcome
论文评审过程:Received 30 January 2006, Revised 3 February 2008, Accepted 10 February 2008, Available online 16 February 2008.
论文官网地址:https://doi.org/10.1016/j.dss.2008.02.002