Process-induced decision costs on sequential value judgments

作者：

Highlights：

• “Effort-as-information” and “resource availability” differ in coping strategies.

• Intervening effects of decision costs are tested in a 2-stage value judgment task.

• Lower consistency rate occurs when extra resources from layout change are required.

• Difficult preliminary decision produces greater inconsistency under layout change.

• Popular use of dynamic web pages may potentially influence consumer judgments.

摘要

•“Effort-as-information” and “resource availability” differ in coping strategies.•Intervening effects of decision costs are tested in a 2-stage value judgment task.•Lower consistency rate occurs when extra resources from layout change are required.•Difficult preliminary decision produces greater inconsistency under layout change.•Popular use of dynamic web pages may potentially influence consumer judgments.

论文关键词：Decision cost,Value judgment,Effort-as-information,Resource availability

论文评审过程：Received 10 January 2012, Revised 11 November 2012, Accepted 29 March 2013, Available online 6 April 2013.

论文官网地址：https://doi.org/10.1016/j.dss.2013.03.007