Website attributes in urging online impulse purchase: An empirical investigation on consumer perceptions

作者：

Highlights：

• Product availability significantly relates to website visual appeal.

• Website complexity significantly relates to website visual appeal.

• Website visual appeal is a determinant of normative evaluation.

• Website visual appeal is a determinant of instant gratification.

• Determinants of felt urge to buy impulsively are reported.

摘要

•Product availability significantly relates to website visual appeal.•Website complexity significantly relates to website visual appeal.•Website visual appeal is a determinant of normative evaluation.•Website visual appeal is a determinant of instant gratification.•Determinants of felt urge to buy impulsively are reported.

论文关键词：Impulse purchase,Group shopping,Group buying,Instant gratification,Normative evaluation,Impulsiveness,Visual appeal

论文评审过程：Received 13 August 2012, Revised 12 March 2013, Accepted 3 April 2013, Available online 11 April 2013.

论文官网地址：https://doi.org/10.1016/j.dss.2013.04.001