Facebook C2C social commerce: A study of online impulse buying

作者：

摘要

Facebook users are increasingly using the site to conduct commercial activities, by posting advertisements in groups and then buying or selling items from each other. This type of group is called as a C2C Facebook “buy and sell” group in the current work. Drawing from latent state–trait theory, heuristic information processing, and observational learning, we conducted an online field experiment to empirically investigate the effect of the information quality of the advertisement, the trait of the impulsiveness, and the number of “likes” it receives on consumers' urge to buy impulsively. The findings and implications of our study are discussed in the paper.

论文关键词：C2C,Consumer-to-consumer,SC,Social commerce,UBI,Urge to buy impulsively,IQ,Information quality,LST,Latent state–trait theory,D&M,DeLone and McLean,IS,Information systems,OL,Observational learning,Online impulse buying,Facebook group,Information quality,Facebook “likes”,Latent state–trait theory,Observational learning

论文评审过程：Received 16 August 2014, Revised 26 December 2015, Accepted 26 December 2015, Available online 6 January 2016, Version of Record 23 February 2016.

论文官网地址：https://doi.org/10.1016/j.dss.2015.12.008