AI-based industrial full-service offerings: A model for payment structure selection considering predictive power

摘要

Artificial Intelligence and servitization reshape the way that manufacturing companies derive value. Aiming to sustain competitive advantage and intensify customer loyalty, full-service providers offer the use of their products as a service to achieve continuous revenues. For this purpose, companies implement AI classification algorithms to enable high levels of service at controllable costs. However, traditional asset sellers who become service providers require previously atypical payment structures, as classic payment methods involving a one-time fee for production costs and profit margins are unsuitable. In addition, a low predictive power of the implemented classification algorithm can lead to misclassifications, which diminish the achievable level of service and the intended net present value of the resultant service. While previous works focus solely on the costs of such misclassifications, our decision model highlights implications for payment structures, service levels, and – ultimately – the net present value of such data-driven service offerings. Our research suggests that predictive power can be a major factor in selecting a suitable payment structure and the overall design of service level agreements. Therefore, we compare common payment structures for data-driven services and investigate their relationship to predictive power. We develop our model using a design science methodology and iteratively evaluate our results using a four-step approach that includes interviews with industry experts and the application of our model to a real-world use case. In summary, our research extends the existing knowledge of servitization and data-driven services in the manufacturing industry through a quantitative decision model.