Multi-modal emotion expression and online charity crowdfunding success
作者：
Highlights：
• Deliberative information processing contributes to verbal superiority in online charity crowdfunding campaigns.
• Visual emotions do not directly affect the charity campaign success.
• Verbal sadness has a negative association with the charity campaign success.
• Consistency between visual and verbal modalities helps mitigate the failure of online charity crowdfunding campaigns.
摘要
•Deliberative information processing contributes to verbal superiority in online charity crowdfunding campaigns.•Visual emotions do not directly affect the charity campaign success.•Verbal sadness has a negative association with the charity campaign success.•Consistency between visual and verbal modalities helps mitigate the failure of online charity crowdfunding campaigns.
论文关键词：Charity crowdfunding,Emotion expression,Visual modality,Verbal modality,Verbal superiority,Congruency effect
论文评审过程：Received 19 November 2021, Revised 14 July 2022, Accepted 14 July 2022, Available online 22 July 2022, Version of Record 13 October 2022.
论文官网地址：https://doi.org/10.1016/j.dss.2022.113842
