Customer-initiated and firm-initiated online shopping visits under competition for attention: A conceptual model and empirical analysis

作者:

Highlights:

• Online visits.

• Competition for attention.

• Customer-initiated visits.

• Firm-initiated online shopping visits.

摘要

•Online visits.•Competition for attention.•Customer-initiated visits.•Firm-initiated online shopping visits.

论文关键词:Conceptual model,Online shopping,Customer-initiated channel,Firm-initiated channel,Competition for attention,Goal activation

论文评审过程:Received 5 October 2021, Revised 16 July 2022, Accepted 16 July 2022, Available online 23 July 2022, Version of Record 13 October 2022.

论文官网地址:https://doi.org/10.1016/j.dss.2022.113844