The fitness of product information: Evidence from online recommendations

摘要

Recently, online recommendations have become a main channel for enterprise promotion; however, little evidence has been directed toward understanding the fitness of products information in the online recommendations context. The current study examines the fitness of recommended products information and budget of customers selves’ situation tries to find the key factors that buy exceed the recommended products in the online channels. Drawing upon the customer satisfaction index (CSI) and the price information seeking behavior (PISB) model, this paper proposes a research model and validates it in the context of recommendations from the well-known e-commerce websites from 342 participants. With Amos 18.0 this study finds that, in the online environment, the constructs of CSI are evaluated in online recommendations, in addition, finds the fitness of products information can be vital factor impact perceived quality, value, satisfaction, and buy extra. Moreover, the budget constraints of customers positively impact price comparison, and price comparisons negatively impact satisfactions. This research sheds light on the buy extra behavior in online recommendations and provides insights into the marketing promotion strategies in electronic markets.