The mediating role of consumer trust in an online merchant in predicting purchase intention

作者：

Highlights：

• Performance, psychological, social and online payment risks were found to negatively affect purchase intention.

• Perceived risk can be an important antecedent, as well as a consequence, of consumer trust.

• Trust completely mediates the effect of performance risk, but partially mediates that of the psychological risk.

• Reduction of risks will first improve consumer trust, and then increase consumer's intention to buy online.

摘要

•Performance, psychological, social and online payment risks were found to negatively affect purchase intention.•Perceived risk can be an important antecedent, as well as a consequence, of consumer trust.•Trust completely mediates the effect of performance risk, but partially mediates that of the psychological risk.•Reduction of risks will first improve consumer trust, and then increase consumer's intention to buy online.

论文关键词：Online shopping,e-Commerce,Perceived risk,Trust,Purchase intention

论文评审过程：Available online 26 September 2013.

论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2013.08.007