The effects of trust assurances on consumers’ initial online trust: A two-stage decision-making process perspective

作者：

Highlights：

• Displaying trust assurances positively affects consumers’ initial online trust.

• There exist interaction effects of type and displaying phase of assurances on trust.

• Consumers’ knowledge of trust assurances influences initial online trust.

摘要

•Displaying trust assurances positively affects consumers’ initial online trust.•There exist interaction effects of type and displaying phase of assurances on trust.•Consumers’ knowledge of trust assurances influences initial online trust.

论文关键词：E-commerce,Initial trust,Trust assurance,Decision process

论文评审过程：Available online 12 March 2014.

论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2014.02.004