The effects of individualism–collectivism cultural orientation on eWOM information

作者：

Highlights：

• We explore how individualistic culture affects readers’ information credibility.

• Individualistic culture has positive moderate effect with information sidedness.

• Individualistic culture has negative moderate effect with information consistency.

• Individualistic culture has negative moderate effect with information rating.

摘要

•We explore how individualistic culture affects readers’ information credibility.•Individualistic culture has positive moderate effect with information sidedness.•Individualistic culture has negative moderate effect with information consistency.•Individualistic culture has negative moderate effect with information rating.

论文关键词：Information credibility,Espoused culture,Elaboration likelihood model

论文评审过程：Available online 8 May 2014.

论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2014.04.001