An explorative study of shopper-based salient e-servicescape attributes: A Means-End Chain approach
作者：
Highlights：
• We use the MEC approach to identify, filter, and link the salient e-servicescape attributes.
• Three levels of the shoppers’ responses, i.e. attributes, benefits, and end-desirable beliefs are laddered.
• Seven salient attributes are identified that are linked to functional benefits, happiness, and confidence.
• The study grounds the salient attributes and provides insights to effectively promote web site shopping business success.
摘要
•We use the MEC approach to identify, filter, and link the salient e-servicescape attributes.•Three levels of the shoppers’ responses, i.e. attributes, benefits, and end-desirable beliefs are laddered.•Seven salient attributes are identified that are linked to functional benefits, happiness, and confidence.•The study grounds the salient attributes and provides insights to effectively promote web site shopping business success.
论文关键词：e-Servicescape,Salient attribute,MEC approach,Laddering technique,Qualitative study,Shopping web site
论文评审过程：Available online 21 March 2014.
论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2014.01.010
