Does a contextualized theory of planned behavior explain why teenagers stay in virtual worlds?

作者：

Highlights：

• Retaining the existing users is a major business challenge for VW operators.

• Theoretically well-grounded tools are needed to understand VW users’ decision making.

• We contextualize DTPB to establish a model to predict continued VW use.

• Our study captures teenager behavior, which is rarely studied in the IS literature.

• Intrinsic motivation, social influence and self-efficacy are key drivers of VW use.

摘要

•Retaining the existing users is a major business challenge for VW operators.•Theoretically well-grounded tools are needed to understand VW users’ decision making.•We contextualize DTPB to establish a model to predict continued VW use.•Our study captures teenager behavior, which is rarely studied in the IS literature.•Intrinsic motivation, social influence and self-efficacy are key drivers of VW use.

论文关键词：Virtual worlds,Continued use,Decomposed theory of planned behavior,Online service,Teenager

论文评审过程：Available online 7 June 2014.

论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2014.05.003