Understanding the determinants of online repeat purchase intention and moderating role of habit: The case of online group-buying in Taiwan
作者：
Highlights：
• A theoretical model integrating the literature of expectation–confirmation model, and online shopping was proposed.
• Increasing trust and satisfaction will facilitate repurchase intention.
• Habit exerts a moderating effect on the determinants of repeat purchase intention.
• Satisfaction has significant influence on trust.
• Perceived value, confirmation, and website quality are the predictors of satisfaction.
摘要
•A theoretical model integrating the literature of expectation–confirmation model, and online shopping was proposed.•Increasing trust and satisfaction will facilitate repurchase intention.•Habit exerts a moderating effect on the determinants of repeat purchase intention.•Satisfaction has significant influence on trust.•Perceived value, confirmation, and website quality are the predictors of satisfaction.
论文关键词：Repeat purchase intention,Expectation–confirmation model,Customer value,Habit,Trust,Satisfaction
论文评审过程：Available online 1 November 2014.
论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2014.09.002
