Why do teens spend real money in virtual worlds? A consumption values and developmental psychology perspective on virtual consumption
作者：
Highlights：
• Spending real money on virtual goods and services is common among the young.
• We elucidate the customer value of virtual purchases in a social virtual world.
• We reflect the value against the developmental issues of adolescence.
• Premium user account, decoration, status, and boosted enjoyment motivate purchasing.
摘要
•Spending real money on virtual goods and services is common among the young.•We elucidate the customer value of virtual purchases in a social virtual world.•We reflect the value against the developmental issues of adolescence.•Premium user account, decoration, status, and boosted enjoyment motivate purchasing.
论文关键词：Virtual worlds,Customer value,Digital natives,Freemium,Virtual items
论文评审过程：Available online 17 November 2014.
论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2014.10.004
